Why you’re interested in the subject. Use this as the opening.
Your enthusiasm for the subject. Demonstrate this throughout. Be wise in your choice of wording as this is a good way to achieve this.
How your previous studies relate to the course(s).
Relevant aspects of jobs, placements, work experience or volunteering. Give examples of your work and demonstrate what skills you acquired and how this skill will be relevant for the course.
Activities or hobbies that show your interest in the subject.
Any training or achievements that show your skills.
Demonstrate you’re a great candidate and you have skills and qualities they’re looking for.